Tell us about yourself and what inspired you to become an entrepreneur?
I believe technology should do more than automate processes. It should empower businesses to grow, innovate, and realise their full potential. That belief has shaped my career and ultimately inspired me to become an entrepreneur.
My goal has never been simply to implement technology, but to help businesses use it as a catalyst for transformation, innovation, and sustainable growth.
My career began in the IT industry, where I spent more than a decade developing enterprise software solutions that helped businesses improve productivity and streamline operations.
As my career progressed, entrepreneurship workshops and business networking events broadened my perspective and inspired me to think beyond software development. I began asking myself, What if I could do more than build software? What if I could help businesses transform the way they operate by combining technology with sound business strategy?
Observing my family’s business reinforced those questions. I saw opportunities where technology could simplify workflows, improve organisation, and support better decision-making. It made me realise technology is not simply about writing software but about helping businesses become more efficient and better prepared for long-term growth.
That realisation became the turning point in my career. It inspired me to establish Relev Tech Sdn. Bhd. with a clear mission to help businesses modernise their operations, leverage technology effectively, and build sustainable competitive advantages.
What are your core values as an entrepreneur?
Integrity has always been the foundation of everything I do. I believe trust is earned through honesty, transparency, and consistently delivering on commitments. Whether working with customers, business partners, or suppliers, I believe strong relationships are built over time by doing what you say you will do.
Accountability is another value I hold firmly. As an entrepreneur, every decision carries responsibility. When we commit, we take ownership of the outcome and work diligently to deliver meaningful results. Challenges are inevitable in business, but I believe they should be met with solutions rather than excuses.
Innovation is central to my entrepreneurial mindset. It is not about adopting the latest technologies but about finding practical ways to create value and solve real business problems.
Finally, I believe in building long-term partnerships rather than pursuing short-term success. By creating value, acting with integrity, and consistently delivering on our commitments, sustainable growth naturally follows.
Entrepreneurship is often associated with risk. How do you approach challenges?
I believe every entrepreneur faces many forms of risk, especially during the early stages of building a business. While financial risk is often the first thing people think of, entrepreneurs must also navigate market uncertainty, operational challenges, changing customer expectations, increasing competition, and evolving regulatory requirements.
Rather than viewing these risks as obstacles, I see them as an inherent part of the entrepreneurial journey. The key is not to eliminate risk, but to understand it, assess it, and manage it through research, experience, and careful planning.
Before pursuing any new opportunity, we assess both the opportunities and the risks. Not every decision produces the expected outcome, but every experience provides valuable lessons that improve future decisions.
Resilience and adaptability are essential for every entrepreneur. By remaining flexible, continuously learning, and staying focused on our long-term vision, we are better equipped to navigate uncertainty.
What inspired you to establish Relev Tech?
Throughout my years in the IT industry, I realised that many businesses viewed technology as a technical investment rather than a strategic business enabler. They often invested in software or systems without a clear understanding of how those tools could improve efficiency, strengthen customer relationships, or support long-term growth.
Observing my family’s business reinforced this belief and highlighted how traditional organisations could benefit from stronger alignment between technology and business strategy.
That inspired me to establish Relev Tech. My vision was to build a company that helps organisations use technology strategically to improve performance, adapt to change, and achieve long-term success. By integrating business strategy, digital innovation, and practical execution, we help organisations unlock new opportunities, strengthen their competitive position, and build enduring competitive advantages
Today, that vision guides everything we do, from digital solutions and e-commerce initiatives to helping international brands enter the Malaysian market.
What is your core philosophy?
My core philosophy is that technology should empower businesses, not simply automate processes. Digital transformation is not about adopting the latest technologies. It is about helping businesses work smarter, make better decisions, and create meaningful customer experiences.
At Relev Tech, our mission is to integrate technology with business strategy. Every organisation has unique goals and challenges, so we develop solutions tailored to their specific needs rather than adopting a one-size-fits-all approach.
Beyond technology, sustainable businesses are built by consistently creating value, solving real problems, and earning customer trust.
Ultimately, our mission is to help businesses embrace digital transformation with confidence, leverage technology effectively, and unlock their full potential in an increasingly digital world.
How do you help businesses embrace digital transformation and leverage technology?
We believe technology delivers its greatest value when it is aligned with business objectives. Every organisation has different objectives, operational challenges, and customer expectations, so we begin by taking the time to understand how the business operates before recommending any solution.
We then identify opportunities where digital capabilities can improve efficiency, customer engagement, online visibility, and decision-making.
Our role is to ensure technology supports business objectives and delivers measurable outcomes.
Business transformation is an ongoing journey, and we continue supporting clients as technology and customer expectations evolve.
Do you have an example/case study you can share?
One example is our work with JUMAN, a premium Dead Sea skincare brand from <a href="https://jordangazette.com/jordan-russia-agree-steps-to-boost-trade-and-investment/”>Jordan, where we serve as the exclusive importer and distributor for the Malaysian market.
Introducing an international brand requires regulatory compliance, digital marketing, localisation, business development, and customer education.
Our role has included regulatory compliance, localisation, digital marketing, e-commerce, and business development, demonstrating how an integrated market entry strategy creates long-term business value.
While the journey is still ongoing, the experience has reinforced an important lesson: businesses achieve the best results when technology, strategy, and execution work together towards a common objective.
Tell us about your second venture, MyTradeMartStore.
MyTradeMartStore was born from both a personal experience and a business opportunity. As someone who values health and wellness, I found it difficult to discover premium international brands that were both trustworthy and readily available in Malaysia.
At the same time, I recognised that many overseas manufacturers faced significant challenges when entering the Malaysian market. Regulatory requirements, localisation, distribution, digital marketing, and customer engagement often became barriers to expansion, particularly for small and medium-sized brands.
These observations inspired me to establish MyTradeMartStore, an in-house e-commerce platform designed to connect carefully selected international brands with Malaysian consumers. Our focus is on selecting high-quality products in categories such as beauty, wellness, personal care, and healthy living, while providing customers with a trusted and convenient shopping experience.
More than an online store, MyTradeMartStore serves as a market entry platform that combines digital commerce, regulatory guidance, marketing, and local distribution.
What led you to establish MyTradeMartStore?
The idea for MyTradeMartStore was driven by two observations
First, I noticed a growing shift in consumer behaviour. People were becoming more informed about the products they purchased and increasingly sought higher quality, greater transparency, and brands that aligned with their health, wellness, and lifestyle values.
At the same time, I recognised that many outstanding international brands faced significant challenges entering the Malaysian market. Although these brands offered excellent products, they often lacked the local knowledge, distribution network, regulatory expertise, and digital presence needed to establish themselves successfully.
I saw an opportunity to provide premium international brands with a more structured pathway into the Malaysian market. Rather than creating just another online marketplace, I wanted to build a platform that introduces carefully selected international brands to Malaysian consumers while supporting overseas businesses with market entry, localisation, and distribution.
Today, MyTradeMartStore has evolved into an ecosystem that combines digital commerce, market entry strategy, brand development, and local distribution.
How are you connecting global businesses with Malaysian consumers?
Connecting international brands with Malaysian consumers requires far more than simply importing products or listing them on an e-commerce platform. Success depends on understanding the local market, consumer behaviour, regulatory requirements, and building trust with customers.
We support international brands throughout every stage of their market entry journey, from regulatory compliance and localisation to digital marketing, distribution, and customer engagement.
Through digital commerce, content marketing, strategic partnerships, and MyTradeMartStore, we help international brands reach Malaysian consumers.
Our objective is to help brands establish a trusted and sustainable presence in Malaysia.
What has been your biggest success as a company?
One of our greatest achievements has been building a business that creates value for both international brands and Malaysian consumers. Rather than focusing solely on short-term growth, we have concentrated on establishing a strong foundation based on trust, strategic partnerships, and sustainable business practices.
Over the years, we have expanded our capabilities beyond technology solutions to include e-commerce, market entry strategy, regulatory guidance, digital marketing, and local distribution. This integrated approach enables us to support international businesses throughout their journey of entering and growing within the Malaysian market.
One significant milestone has been earning the trust of international brand owners to represent and grow their brands in Malaysia, including our appointment as the exclusive Malaysian importer and distributor for JUMAN Dead Sea skincare products.
Our success is measured not only by growth, but by the long-term value we create for our partners and customers.
Malaysia is becoming increasingly active in the digital economy. What is the biggest opportunity right now for international brands in the Malaysian market?
Malaysia offers significant opportunities for international brands that clearly understand their target market and position themselves accordingly. While the majority of consumers remain price-conscious, there is a growing segment of discerning consumers who are willing to invest in premium products that offer superior quality, authenticity, and a credible brand story.
Generation Z and younger professionals are especially well informed
They research products, compare quality, read reviews, and value authenticity over price alone.
For premium international brands, the opportunity lies not in appealing to the entire market, but in serving specialised consumer segments exceptionally well. These consumers may represent a smaller portion of the market, but they often demonstrate stronger brand loyalty, higher levels of engagement, and a greater appreciation for quality and authenticity.
Success therefore depends on thoughtful market positioning rather than mass market appeal. Brands that understand their niche, communicate their value effectively, and invest in long-term relationships with their target audience are better positioned to achieve sustainable growth in Malaysia.
How do you ensure you are innovative and staying ahead of your competitors?
Innovation is a continuous process of learning, adapting, and improving
Technology, consumer expectations, and market conditions are constantly evolving, so we believe businesses must evolve with them.
We stay close to customers, partners, and industry developments, continuously monitoring market trends, emerging technologies, and consumer behaviour.
Most importantly, we do not innovate for the sake of innovation. Every new solution or initiative must solve a genuine business problem or create measurable value for our clients. By staying focused on practical innovation and long-term partnerships, we continue to strengthen our competitive advantage while helping our clients strengthen theirs.
What is your long-term vision for the company?
Our long-term vision is to build a company recognised for combining digital innovation, business transformation, and strategic thinking to create meaningful value for businesses and society.
As technology continues to reshape industries, we aspire to be a trusted partner that helps businesses modernise their operations, improve operational efficiency, and unlock new opportunities for long-term growth. At the same time, we aim to strengthen our role as a gateway for premium international brands seeking to establish a successful presence in the Malaysian market.
Innovation will remain central to our strategy as we continue developing creative solutions and exploring emerging technologies that create meaningful impact.
What is next for you?
The next phase of our journey is focused on sustainable expansion and creating greater value for both businesses and consumers. Looking ahead, our focus is on strengthening Relev Tech’s capabilities in digital transformation, business innovation, and technology solutions while further expanding MyTradeMartStore as a trusted platform for premium international brands entering the Malaysian market.
Strengthening partnerships with international manufacturers remains another key priority as we expand our market entry, digital commerce, and distribution capabilities.
Another important focus is the continued development of Glovelle, our digital publication dedicated to skincare, beauty, wellness, and healthy living. Through trusted educational content, it empowers consumers to make informed purchasing decisions while helping premium brands build credibility and trust.
Together, these initiatives reflect our long-term vision of building an ecosystem where technology, digital commerce, trusted content, and strategic partnerships help premium international brands establish a sustainable presence in Malaysia while empowering consumers to make more informed purchasing decisions.
Where can readers find out more?
Readers can learn more about our work by visiting the following platforms:
- Relev Tech – www.relevtech.com
- MyTradeMartStore – www.mytrademartstore.com
- Glovelle – www.glovelle.com
- LinkedIn – https://www.linkedin.com/in/eugene-anthony-8b2b7633/
I also welcome readers to connect with me on LinkedIn, where I regularly share insights on entrepreneurship, digital transformation, consumer behaviour, and business strategy.
I always welcome opportunities to exchange ideas, explore collaborations, and build meaningful business relationships.
