- TCL Electronics Levant hosted a delegation of leading
Jordanian electronics retailers on an exclusive visit to IFA 2026 in Berlin,
Germany one of the world’s largest and most influential trade shows for
consumer electronics and home appliances. The visit gave retail partners a
first-hand look at TCL’s biggest exhibition presence to date, spanning the full
breadth of the brand’s innovation portfolio.TCL’s IFA 2026 booth featured the latest technologies across
television and display, audio, mobile devices, wearables, home appliances, and
connected-home solutions — several of which earned top international
recognition at this year’s show, including: - TCL
Q95K 11.1.4ch Flagship Dolby Atmos Soundbar – High-Fidelity Soundstage
Technology Gold Award, Global Product Technology Innovation Awards 2026 - TCL
X3 Series OLED+ Gaming Monitor – IFA Innovation Award Honoree - TCL
P80 Ultra – IFA Innovation Award Honoree, Best of IFA 2026 Award - RayNeo
iO Smart Glasses – IFA Innovation Award Honoree - RayNeo
GT Max AR Glasses – IFA Innovation Award Honoree, Global Product
Technology Innovation Award - TCL
X11L SQD-Mini LED TV – Best in Show Award at IFA 2026, IFA
Breakthrough 2026 Award - TCL
Solar AC Series – Global Product Technology Innovation Award - TCL
TwinMag Prime Fresh Series Refrigerator – Global Product Technology
Innovation Award - TCL
heyAiMe Family Companion Robot – Global Product Technology Innovation
Award
TCL
5G AI CPE X5 – IFA Innovation Award Honoree
The visit forms part of TCL Electronics Levant’s ongoing
commitment to strengthening its partnership with the local retail community,
offering direct exposure to global innovation trends and reinforcing confidence
in the brand’s product roadmap for the region.
Speaking on the significance of TCL’s presence at IFA, Mr.
Hongqi Zheng, from TCL Electronics,
said: “TCL’s presence at IFA 2026 reflects the strength of our global
innovation pipeline, and events like this are a chance to bring that momentum
directly to our partners on the ground. Our retailers in Jordan are a vital
part of how we grow across the Levant, and seeing this year’s showcase
first-hand reinforces just how much we have to offer the market in the year
ahead.”
Commenting on the visit, Mr. Yazan Kurdi, Regional
Marketing Manager – Levant at TCL Electronics, said: “[IFA
continues to set the pace for what’s next in consumer technology, and this
year’s showcase reflected the scale of innovation TCL is bringing to every
category, from displays to smart home. Bringing our Jordanian retail partners
to Berlin was about giving them a first-hand view of that momentum, so they can
carry the same confidence back to their customers in Jordan.]”
Mr. Ahmed Abu Zuhri, General Manager of RRC, the official
distributor for TCL Electronics in Jordan, added: “[Seeing TCL’s
presence at IFA up close reaffirms why we’ve built such a strong partnership
with the brand over the years. The range and quality of innovation on display
gives us real confidence in what we’ll be bringing to the Jordanian market in the
year ahead.]”
