The Silent Disqualifier: Why Tech and Finance Brands in the UAE Lose Institutional Buyers Before the First Meeting
A fintech founder books a meeting with a procurement lead at a major UAE bank. The product is strong. The deck is polished. But halfway through the pitch, the buyer’s posture shifts — a lean back, a glance at the phone. “We’ll be in touch.” Silence for three months. The product was never the problem. […]
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