Love at First Swipe: Valentine's Day Gift Guide with Benefit Cosmetics! - love first

Love at First Swipe: Valentine’s Day Gift Guide with Benefit Cosmetics!

This Valentine’s Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you’re shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate Valentine’s Day gift guide filled with dreamy beauty must-haves. The Dream Team That Does It All 275 AED Some teams just work together like a dream—and the Dream Team Bestsellers Makeup Kit is one of them. Available at all Sephora stores across the region, this mini set of iconic favorites is the perfect

Mahdeehassan  |   |  5 mins read
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SHEGLAM's Latest Base Drop Is Here, Serving Smooth Skin and Perfect Glow - sheglam's latest

SHEGLAM’s Latest Base Drop Is Here, Serving Smooth Skin and Perfect Glow

SHEGLAM heads into the new year with the launch of two new complexion heroes designed to sync with real skin, real days and real routines. Meet the SHEGLAM Skin Sync Satin Foundation and the SHEGLAM Melt Touch Ultra-Hydrating Primer, a dream duo created for velvety, hydrated, glass-skin energy from the first swipe to the last selfie. The SHEGLAM Skin Sync Satin Foundation feels like you, only smoother, delivering that perfect in-between finish, radiant, never shiny, never flat. Its second-skin formula glides on effortlessly, evening out tone while soft-focus technology instantly blurs the look of pores and fine lines. Think real sk

Mahdeehassan  |   |  5 mins read
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Soft Girl Energy: The Viral Makeup Trend That's Here to Stay with Benefit Cosmetics! - soft girl

Soft Girl Energy: The Viral Makeup Trend That’s Here to Stay with Benefit Cosmetics!

Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look &mdash

Mahdeehassan  |   |  6 mins read
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Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics! - make then

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift — and how our iconic products continue to adapt to every era, every face, and every vibe. 2016 Makeup: Bold, Sculpted & Unapologetic In 2016, makeup was unapologetically bold. Brows were structured, cheekbones were sculpted, and glow was anything but subtle — and Benefit was right at the heart o

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The 90s Are Back (Better Than Ever) with Benefit Cosmetics! - back better

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!

The ’90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation, delivering med

Mahdeehassan  |   |  3 mins read
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