The Saeed Juma Al Naboodah Group inaugurated the first dedicated MAXUS showroom in Deira, Dubai, introducing a dedicated facility for the brand’s growing range of passenger and commercial vehicles in the UAE.
The opening ceremony was attended by members of the Al Naboodah family, senior management of the Group, key customers, influencers and guests.
The new showroom brings together the complete MAXUS portfolio under one roof, including SUVs, MPVs, light pickups, vans and commercial vehicles. Designed to provide a seamless customer experience, the facility offers dedicated sales and after-sales support while giving customers easier access to the brand’s expanding range.
The showroom opening reflects the continued growth of MAXUS in the UAE, where Al Naboodah Group has represented the brand since 2014. Backed by SAIC Motor, one of the world’s largest automotive manufacturers, MAXUS has steadily grown its customer base by offering vehicles that combine modern technology with competitive pricing. The brand has become an established name in the region, reflecting growing demand for practical, value-driven mobility solutions. Today, MAXUS serves a broad cross-section of customers, from families and entrepreneurs to businesses and fleet operators.
As the distributor of MAXUS in the UAE, Al Naboodah Group continues to support the brand’s growth through its established sales and after-sales network. The new showroom adds to the Group’s ongoing investment in the automotive sector, leveraging its local market expertise and long-standing industry presence to deliver reliable and versatile mobility solutions to customers across the UAE.
