UPDATE: This afternoon the company announced opening up a further 50,000 complimentary memberships, bringing the total to 100,000.
Dubai-founded lifestyle platform the ENTERTAINER has launched a new community initiative aimed at supporting residents and local hospitality businesses across the UAE.
The campaign, titled “Our Home. Our Heart.”, will see the company make up to 100,000 complimentary ENTERTAINER One Heart memberships available through its official channels. The memberships will give residents access to a wide range of “buy one, get one free” offers across participating merchants in dining, leisure, wellness, hotel stays and services.
The initiative comes as communities across the UAE continue to navigate a dynamic environment, with the programme designed to encourage engagement with local businesses while supporting the wider hospitality ecosystem.
For more than 25 years, the ENTERTAINER has operated alongside the UAE’s hospitality sector, partnering with restaurants, leisure venues and service providers across the country.
“At times like these, the strength of the UAE community becomes particularly evident,” said Donna Benton, founder and CEO of the ENTERTAINER. “For 25 years the UAE has been our home, and this initiative reflects our continued commitment to the people and businesses that have been part of our journey.”
Through the programme, residents will be able to explore and support venues across the UAE using the complimentary membership offers. The company emphasised that participation <a href="https://jordangazette.com/apple-rumoured-to-delay-standard-iphone-18-to-2027-heres-what-you-should-know/”>should always follow official UAE government guidance and any applicable safety measures.
“Supporting local businesses ultimately means supporting the people behind them – the entrepreneurs, hospitality professionals, and the teams who make this country come alive every day,” Benton added. “In moments like these, community matters more than ever.”
Emirates Skywards joins the initiative
The initiative is also supported by Emirates Skywards, which is offering participants the chance to win a share of up to 2.5 million Skywards Miles.
Residents who claim the complimentary ENTERTAINER One Heart membership and are Emirates Skywards members during the campaign period will be eligible to enter a prize draw scheduled for 30 April 2026. Twenty-five winners will each receive 100,000 Skywards Miles.
Dr Nejib Ben Khedher, divisional senior vice president Skywards, said: “With 25 years of rewarding our communities, Emirates Skywards is delighted to collaborate with the ENTERTAINER – as two homegrown UAE brands that share a deep appreciation for this city. At times like these, it is more important than ever to come together with our partners, members and the wider UAE community, supporting the businesses and experiences that make this country so vibrant.”
Further details about the initiative, including the terms and conditions for the prize draw, will be available through the ENTERTAINER’s official channels.
