Dubai, UAE – May 2025 – This summer, Youmi Beauty unveils a radiant new chapter in seasonal styling with its Summer 2025 Edit, a luxe lineup of high-performance haircare and beauty heroes designed to thrive under the sun. From heat-protective must-haves to shine-boosting favorites, the collection is crafted for women on the move, whether jetting off on holiday or navigating high-summer glam at home.
Founded by Lebanese entrepreneur and beauty tastemaker Youmna Khoury, Youmi Beauty continues to lead the region’s beauty conversation, offering innovation-driven essentials that empower women to express their glow, their way.
Whether styling for an Amalfi escape or embracing the heat and humidity of the Middle East, Youmi Beauty ensures that beauty rituals travel effortlessly. Rooted in clean formulations, sleek eco-conscious packaging, and international accessibility, the brand continues to redefine modern luxury for the empowered, globally minded woman. From air-dried texture to glossy, high-volume waves and beautifully designed, travel-friendly hair tools, this season’s edit is tailored to meet the realities of a Middle Eastern summer, where sun exposure and soaring temperatures demand smart, custom solutions that blend performance with elegance.
Step into summer 2025 with the season’s hottest beauty trends, all made effortlessly achievable with Youmi Beauty’s expertly curated essentials.
Textured Mermaid Waves: Create effortless, beach-kissed texture with the Youmi Mermaid Hair Waver Kit, followed by a touch of the Youmi Pink Mousse, a leave-in formula that hydrates, defines, and protects against heat and dryness.
Mirror-Like Shine & Frizz Control: The Made for Me Collection is a sulfate- and silicone-free shampoo and conditioner system enriched with five targeted serums. A customized routine, delivering silky softness, color protection, amplified volume, or frizz control.
Air-Dried Chic: Enhance natural texture with the Silky Effect Serum, perfect for soft, feather-light hair without the need for styling tools.
Curtain Bangs, Effortlessly Polished: A face-framing favorite, curtain bangs remain a chic summer staple, and achieving that signature bounce has never been easier. Back in stock by popular demand, the Youmi Beauty Hair Curler is your go-to for soft, voluminous waves and defined fringe shaping. Its round brush attachment is expertly designed to lift at the root and sculpt the curve of the bangs, while the curler’s five interchangeable barrels allow you to switch up your style with ease all summer long.
Your Summer Styling Sidekicks: Meet the new go-to glam companions: the Youmi Beauty GlamDry and Made for Me Hair Brush. The GlamDry is a powerful yet ultra-lightweight hairdryer that delivers a flawless blowout in record time, without taking up precious suitcase space. Meanwhile, the blush-pink Made for Me Brush slips perfectly into handbags or beach totes, ready to smooth, shine, and detangle on the go. Sleek, compact, and seriously chic, these products form the dream duo for jet-set styling.
To celebrate the start of the summer season, Youmi Beauty unveils an exclusive set of seasonal offers. Customers can enjoy a complimentary gift with purchase on select haircare and styling essentials by entering code YK at checkout. In addition, a limited-time buy one, get one free promotion is available across signature products including tape-in extensions, colored lenses, and lashes. Follow @youmibeauty on Instagram to stay updated on the latest offers.
Available now at youmibeauty.com with express delivery across the UAE and GCC.