To resonate during Ramadan, brands are increasingly embedding loyalty within a wider incentive strategy The post Ramadan drives surge in GCC loyalty spending appeared first on Gulf Business.
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Sharjah, 11 February 2026 The Sharjah Chamber of Commerce and Industry (SCCI) is gearing up to launch the 36th edition of Sharjah Ramadan Festival 2026 from 15 February to 25 March. The festival will run across all cities and regions of the Emirate of Sharjah, including the Central and Eastern regions. It will feature participation from major shopping centres, retail outlets, and international and local brands. Coinciding with the UAE’s ‘Year of Family’, this year’s edition reflects SCCI’s commitment to enhancing community engagement and creating a distinctive Ramadan experience that strengthens family bonds and promote social cohesi
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Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […] The post Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign appeared first on Campaign Middle East.
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