Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […] The post Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign appeared first on Campaign Middle East.
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Wednesday, December 17
