JioStar, a global media and entertainment company, with flagship channels such as Star Plus, Colors TV and Asianet, collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss. The main goal of this association was to provide Danube Properties with a much wider and diverse audience, in […] The post Danube Properties partners with JioStar’s Bigg Boss Season 19 to strengthen market reach appeared first on Campaign Middle East.
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Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […] The post Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign appeared first on Campaign Middle East.
Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling. This initiative launches with immersive AR experiences at the National Museum of Qatar […] The post Snap Inc. and Qatar Museums launch immersive AR experiences in latest campaign appeared first on Campaign Middle East.