Running from November 20 to November 30, the eleven-day event promises one of the largest waves of discounts the region has seen The post Yellow Friday goes big: noon rolls out up to 90 per cent off, meals from Dh1 appeared first on Gulf Business.
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McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals. The studio will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling. Caroline Kelada, […] The post Bullion Trading Center picks McCann Content Studios as social and influencer agency appeared first on Campaign Middle East.
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TBWARAAD has appointed Hadi Abou Khzam as Managing Director for Nissan United MENA. The strategic hire signals a bold new chapter for the agency’s flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle East and North Africa. In his role, Khzam will drive the evolution of Nissan […] The post TBWARAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub appeared first on Campaign Middle East.
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As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […] The post Peak shopping season: What do consumers want? Biggest challenge for MENA brands? appeared first on Campaign Middle East.
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JioStar, a global media and entertainment company, with flagship channels such as Star Plus, Colors TV and Asianet, collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss. The main goal of this association was to provide Danube Properties with a much wider and diverse audience, in […] The post Danube Properties partners with JioStar’s Bigg Boss Season 19 to strengthen market reach appeared first on Campaign Middle East.
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