Aesthetic medicine in the Gulf is entering a more mature phase. After years of rapid growth in clinics, patient demand and non-surgical cosmetic procedures, attention is increasingly turning to an equally important part of the sector: how healthcare professionals are trained. Across Dubai, Doha, Riyadh, Muscat and other Gulf cities, physicians, dentists, nurses and other […]
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Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous highlights, and softly enhanced lips. At its heart, Soft Girl Makeup is about balance: perfected yet breathable skin, blush-forward cheeks, glow that looks lit-from-within, and lips that feel natural and hydrated. And at Benefit Cosmetics, we have all the must-haves to create the ultimate Soft Girl look &mdash
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