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28 January 2026
The launch car, in its ‘Daybreak’ specification of Jetstream Matte with a livery in Arctica and Portofino, opened the evening as guests arrived. At 21:00 local, the new Supersports: FULL SEND film, featuring a Supersports driven around the Bentley factory campus by Travis Pastrana, was launched across Bentley’s global channels while the film was played on a 12-metre wide screen at the event. As the film finished, the modified Supersports featured in the film was driven into the event by Pastrana himself, to a rapturous reception from the crowd.
400 VIP guests, including nearly 100 Supersports customers, were joined by Pastrana along with Bentley global Brand Ambassador Lucien Laviscount, together with Bentley’s chairman and CEO Dr Frank-Steffen Walliser and Board Member for Sales & Marketing, Christophe Georges. Guests were welcomed to the gardens of the former royal palace of Sheikha Sanaa Bint Mana Al Maktoum on the Dubai shoreline, overlooked by the Burj Al Arab which was illuminated in Bentley green for the occasion.
Order opening for the Supersports starts in March, with production beginning in Q4 2026 ahead of first deliveries at the start of 2027. The new Supersports will be available in the following countries and areas: UK, Europe (EU27 plus Switzerland and Turkey), USA, Canada, Australia, New Zealand, Malaysia, Oman, Bahrain, UAE, Qatar and Kuwait.
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