Noum launches in the UAE to transform hiring process

Noum, a UAE-based HRtech company, has launched an AI-driven hiring infrastructure designed to help organisations across the GCC transition toward skills-first hiring, as 86% of employers report skill shortages and 78% plan to recruit in 2025. Founded and led by Sarkis Atanesov, Noum enables companies to streamline the end-to-end hiring process. Press release: Noum, a UAE-based HR tech company, is redefining how organisations hire in an age of automation and digital transformation. Designed to support the GCC’s shift toward skills-based hiring and AI adoption, Noum offers an intelligent hiring infrastructure that reduces operational routine and enhances strategic talent decisions. Powered by advanced AI, Noum streamlines the end-to-end hiring process – from role planning to interview analysis – aligning with the UAE’s broader economic vision and talent competitiveness goals outlined in the Jobs of the Future report, published by the Dubai Department of Economy and Tourism and the Knowledge and Human Development Authority (KHDA) “Hiring should be about human connection, not coordination,” says Sarkis Atanesov, Founder and CEO of Noum. “We built Noum to empower companies to hire with intention, eliminating inefficiencies while unlocking better candidate experiences and long-term team fit.” Noum’s AI-native platform tackles pain points across the hiring funnel: Planning: automated role scoping and skill-based profiling Interviewing: smart scheduling, real-time question guidance, structured templates Analyzing: post-interview scoring, decision support, and behavioral signal insights Feedback: automated yet personal feedback—enhancing employer brand equity By integrating AI throughout the hiring cycle, Noum aligns with Dubai’s push to adopt advanced digital tools across industries, where up to 25% of current work tasks may be automated by 2027. Noum’s mission aligns with Dubai’s D33 vision to become a Top 3 Global Destination for Business and Talent. The Jobs of the Future report identifies the need for tools that support reskilling, tech-based hiring, and agile workforce development, particularly as over 65,000 Emiratis are expected to join the private workforce by 2033. With modular architecture and fast onboarding, Noum is already in use by high-growth companies and forward-thinking HR leaders seeking scalable, reliable hiring infrastructure. “We don’t want to be another HR tool. We’re building the connective tissue between data, humans, and opportunity,” says Sarkis. “The future of hiring isn’t about volume; it’s about clarity, precision, and purpose.”