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United Arab Emirates, April 2025: METRO BRAZIL introduces LIFT by PLIÉ, a revolutionary shapewear line designed to subtly sculpt, support, and enhance the female silhouette, without seams, stiffness, or discomfort. Created using state-of-the-art machinery and an exclusive PLIÉ fabric technology, LIFT redefines the concept of shapewear for women who value both elegance and ease.
Made from an advanced polyamide blend, the LIFT fabric offers medium compression across the abdomen, hips, and glutes, delivering a naturally defined shape and a gentle, secure feeling that feels like a soft embrace. What sets this line apart is its discreet lifting effect on the lower body, sculpting the silhouette without the need for ribbing or visible seams. It is shapewear designed not to be seen, but to be felt, working quietly beneath every outfit.
Tailored for the demands of everyday life in the region, LIFT is breathable, bactericidal, and anti-odor, offering freshness and comfort throughout the day. The seamless construction and ultra-soft texture ensure it remains invisible under clothing, while its durability guarantees that it retains its perfect fit even after repeated washing.
Each piece is thoughtfully designed with modern wearability in mind. From the mid-waist cut with a double waistband that smooths without digging in, to extended leg coverage that prevents friction between the thighs, LIFT combines aesthetic design with practical function. Select models also feature removable and adjustable straps, allowing for greater flexibility and layering options.
The collection features six silhouettes in four neutral shades, available in sizes S to XL – reflecting METRO BRAZIL’s ongoing commitment to inclusivity, innovation, and elevated everyday essentials.
“Our mission has always been to empower women with products that enhance their natural beauty while delivering comfort and confidence,” said Alaa Kara Ali, CEO & Founder of METRO BRAZIL. “With LIFT, we’ve taken that promise even further by introducing a fabric that truly understands the needs of modern women. It’s intelligent, breathable, and supportive — all without compromising on elegance. We believe this launch will resonate deeply with women across the UAE and the wider region.”
With LIFT, METRO BRAZIL continues to set a new standard for shapewear in the Middle East – offering women intelligent support that empowers rather than constrains, celebrates the body rather than conceals it, and seamlessly fits into modern wardrobes across the region.
To shop METRO BRAZIL’s collections, available online and shipping worldwide, visit: https://metrobrazil.com
