Dubai, UAE – 29 December 2025: The DSF Sale Season, citywide Scan & Win promotions, and the DSF 12-Hour Sale officially launch across Dubai today — marking one of the biggest shopping moments of the year.
Shoppers can enjoy 25%–75% off across 1000+ brands and more than 3,500 retail outlets citywide.
Citywide Shop, Scan & Win Promotions — Now Active
DSF Citywide Shop, Scan & Win (26 December – 1 February) Shoppers who spend AED 300 or more at participating retailers across Dubai can scan the QR code displayed on official Shop, Scan & Win in-store POSM, upload their receipt via the designated platform, and be entered for the chance to win one of five Nissan Patrol vehicles. The promotion runs citywide throughout DSF, encouraging shoppers to explore multiple malls and retail destinations.
Mercato Mall: Shop, Scan & Win (26 December – 12 January) At Mercato Mall, shoppers can take part in the DSF Shop, Scan & Win promotion by spending AED 300 or more at participating stores and scanning the dedicated Shop, Scan & Win QR code within the mall. Valid entries give shoppers the opportunity to be included in the citywide draw to win one of five Nissan Patrols, while enjoying a mall-specific shopping experience during DSF.
DSF Love Diamond Week with Damas (26 December – 1 January) As part of DSF Love Diamond Week, shoppers at Damas boutiques citywide have the opportunity to win a luxurious three-piece Solitaire Diamond Set from the Damas Diamonds Collection, featuring a pendant chain, earrings and ring.
For every AED 500 spent in a <a href="https://jordangazette.com/hotpack-announces-alignment-of-production-as-uae-prepares-to-implement-phase-two-of-single-use-consumer-plastic-ban/”>single transaction, customers receive one electronic entry into the raffle draw. One winner will be selected on 6 January 2026, in the presence of a DED official. In addition, Damas is offering 30%–50% off selected diamond and studded jewellery, along with an exclusive gift on purchases of AED 5,000 and above (terms and conditions apply).
The promotion runs across all participating Damas boutiques during DSF Love Diamond Week.
The following raffles remain active and continue throughout DSF:
Dubai Gold & Jewellery Group — Win 5kg of Gold (Until 11 Jan)
Majid Al Futtaim — Biggest Prize of the Year (Until 11 Jan)
Emirates Skywards Everyday Spend & Win (Until 11 Jan)
Media are invited to capture the citywide excitement as shoppers take advantage of DSF’s biggest sales and prize campaigns of the season. Footage opportunities are available across major malls from morning opening through the 12-Hour Sale peak. For further details, visit mydsf.ae or follow @dubaifestivals.
DSF 2025-2026 is supported by Key Sponsor Commercial Bank of Dubai, and Strategic Partners, including: Al-Futtaim Malls (Dubai Festival City Mall and Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Souq Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates airline, ENOC, e&, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex Investment (City Walk and The Beach, JBR), talabat plus more to be revealed.