Centrum, a multivitamin brand, has unveiled ‘Vitamin See’ — a first-of-its-kind wellness experience that transformed Dubai’s Kite Beach into a living canvas of human health and creativity, created and brought to life by Horizon FCB Dubai.

In a country where more than 90 per cent of people live with at least one vitamin deficiency, Centrum set out to change how people perceive wellness — from something invisible and clinical to something vibrant, emotional and real.

 

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The ‘Vitamin See’ beach activation made that possible through a striking fusion of science, technology and art, showcasing vitamins like never before using microscopic photography and reactive design brought to life in an entertaining experience.

Inside the dome, visitors’ vitamin and mineral levels were translated into immersive visuals — light, sound and colour that reflected their inner health in motion.

Each element of the space brought the unseen world of vitamins to life, turning scientific data into something audiences could feel and connect with.

Beyond the dome, the experience was amplified through digital, outdoor, and influencer-led storytelling, with creators and wellness advocates sharing their own ‘Vitamin See’ moments online.

The campaign sparked regional conversation around the importance of daily vitamins, not just for recovery, but for everyday wellness and living fully.

The activation drew coverage from leading media outlets, celebrated as a breakthrough in how health brands can educate through visual Art.

With ‘Vitamin See’, Horizon FCB demonstrated what wellness communication looks like — turning invisible data into visible impact, and creating an experience that will be remembered long after the lights fade.

CREDITS:

Client: Centrum

Agency: Horizon FCB