TBWARAAD has appointed Hadi Abou Khzam as Managing Director for Nissan United MENA. The strategic hire signals a bold new chapter for the agency’s flagship automotive hub, which serves as the integrated marketing engine for Nissan and INFINITI across the Middle East and North Africa. In his role, Khzam will drive the evolution of Nissan […] The post TBWARAAD appoints Hadi Abou Khzam as MD for its flagship automotive hub appeared first on Campaign Middle East.
Browsing: Business
As retailers across the Middle East region prepare for 2025’s high-impact White Friday and Cyber Monday shopping season, consumers are demanding real-time, personalised, and interactive engagement with brands – amid significant growth in conversational messaging channels – according to findings from a new report released by global cloud communications platform Infobip. The platform has revealed how […] The post Peak shopping season: What do consumers want? Biggest challenge for MENA brands? appeared first on Campaign Middle East.
BigTrunk Communications has revealed that it has won the creative mandate for Snappy Care to boost the homecare service provider’s visibility in Dubai and the UAE. The mandate covers end-to-end brand engagement, including crafting strategic social media content, designing integrated campaigns and executing targeted offline activations to showcase Snappy Care’s personalised, compassionate home healthcare services […] The post BigTrunk Communications wins creative mandate for Snappy Care appeared first on Campaign Middle East.
Kijamii, one of the MENA region’s leading independent advertising agencies, has revealed details about its partnership with Saudi football club Al Hilal FC during the FIFA Club World Cup 2025 in the United States, solving a specific challenge during the tournament: The distance between the fans and the team. With matches kicking off deep into […] The post Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zones appeared first on Campaign Middle East.
JioStar, a global media and entertainment company, with flagship channels such as Star Plus, Colors TV and Asianet, collaborated with Danube Properties across India & Middle East for the recently launched Hindi reality show Bigg Boss. The main goal of this association was to provide Danube Properties with a much wider and diverse audience, in […] The post Danube Properties partners with JioStar’s Bigg Boss Season 19 to strengthen market reach appeared first on Campaign Middle East.
H.H. Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC) has launched the Dubai Sports Sector Strategic Plan 2033, which sets out a comprehensive vision for the future of Dubai’s sports sector. The plan aims to strengthen the sector’s competitiveness, unlock its economic potential and lays out ambitious goals […] The post Dubai Sports Council launches the Dubai Sports Sector Strategic Plan 2033 appeared first on Campaign Middle East.
Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […] The post Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign appeared first on Campaign Middle East.
Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling. This initiative launches with immersive AR experiences at the National Museum of Qatar […] The post Snap Inc. and Qatar Museums launch immersive AR experiences in latest campaign appeared first on Campaign Middle East.
Ras Al Khaimah, UAE–Mondrian Al Marjan Island Beach Residences, developed by ELEVATE in partnership with Ennismore, is now open for…
Hydrogen is on the advance at Bosch: after officially launching Hybrion PEM electrolysis stacks (PEM = proton exchange membrane) in…