Reinforcing its longstanding connection to motorsports and passion for high-performance driving, Nissan, represented by its exclusive dealer, Bustami & Saheb Group, served as the official sponsor of Red Bull Car Park Drift in Jordan, held at the Dead Sea on October 2, 2026. The event featured a thrilling demonstration of the iconic Nissan Z by renowned professional drift driver Abdo Feghali, captivating automotive and motorsport enthusiasts.
The sponsorship reflects Nissan’s commitment to strengthening its presence in the motorsport scene and fostering closer ties with Jordan’s automotive community. Through partnerships that celebrate the spirit of competition and the thrill of driving, Nissan continues to create opportunities for enthusiasts to connect with the brand and experience its enduring passion for performance and innovation.
As part of the activities surrounding the sponsorship, Nissan, in collaboration with Red Bull, hosted a two-day activation at its Mecca Street showroom on September 29 and 30, 2026, from 6:00 PM to 10:00 PM. The showroom was transformed into a vibrant motorsport destination, bringing together automotive enthusiasts and visitors for an engaging experience filled with excitement, competition, and interactive activities.
The activation featured an interactive drift simulator competition, giving participants the opportunity to put their driving skills to the test and compete for an exclusive drift ride with professional driver Abdo Feghali. The presence of the Red Bull team added to the excitement, while a dedicated photography area allowed visitors to capture memorable moments and receive instantly printed photographs in Nissan-branded frames as keepsakes of the experience.
These activities set the stage for the main event at the Dead Sea, where the Nissan Z took center stage in an exhilarating demonstration by Abdo Feghali. Behind the wheel, Feghali delivered a captivating display that highlighted the vehicle’s dynamic character and sporting spirit while celebrating the rich heritage of Nissan’s Z series, a defining part of the brand’s sports car legacy. His extensive experience and distinguished reputation in professional drifting added a unique dimension to the showcase, bringing together exceptional driving skills and the unmistakable character of a sports car designed for performance enthusiasts.
Commenting on the sponsorship, Eng. Ekrimeh Mahasneh, CEO of Bustami & Saheb Group, said: “Our sponsorship of Red Bull Car Park Drift reflects our commitment to strengthening Nissan’s presence at events that celebrate automotive passion and the spirit of competition. It also provides a valuable opportunity to connect with audiences who share our appreciation for performance and excellence. We are proud to have the Nissan Z featured at this event, particularly with professional driver Abdo Feghali behind the wheel. His demonstration brought the car’s sporting character to life, offering spectators a firsthand glimpse into the performance heritage Nissan has built over decades.”
He added: “We believe our relationship with customers and Nissan enthusiasts extends far beyond offering vehicles. It is about creating exceptional experiences that leave a lasting impression and foster meaningful, lasting connections. With this in mind, we will continue to support distinctive initiatives and events that bring us closer to the interests of Jordanian audiences while highlighting what Nissan stands for: innovation, performance, and the excitement of driving.”
Together, the interactive activities at the Mecca Street showroom and the motorsport demonstration at the Dead Sea strengthened Nissan’s engagement with Jordan’s automotive and drifting communities. The activations offered audiences multiple opportunities to connect with the brand while extending the reach of these experiences through digital content and social media coverage.
This sponsorship forms part of Bustami & Saheb Group’s broader efforts to reinforce Nissan’s position in the Jordanian market and develop strategic partnerships that resonate with local automotive enthusiasts. It further underscores the Group’s commitment to creating memorable brand experiences, strengthening customer relationships, and celebrating Nissan’s enduring legacy in the world of sports cars and motorsports.
