Snap Inc. partnered with Qatar Museums (QM) to celebrate its anniversary with an immersive augmented reality (AR) experience. As part of the broader “Evolution Nation” campaign, these activations bring Qatar’s rich cultural heritage and contemporary identity to life through innovative digital storytelling.

This initiative launches with immersive AR experiences at the National Museum of Qatar (NMoQ) and Mathaf: Arab Museum of Modern Art, inviting visitors to engage with Qatar’s cultural story through innovative digital tools.

The collaboration debuts with ARchive of Timeless Culture at NMoQ, inviting visitors to explore the museum’s timeline from the historic palace of Sheikh Abdullah bin Jassim Al Thani to the Jean Nouvel–designed landmark of today. Marking a major milestone for Snap in the region, this initiative introduces the first-ever use of Spectacles, Snap’s next-generation wearable technology that enables users to interact with digital experiences overlaid on the real world. Snapchat’s AR brings hidden stories and milestones to life, creating an immersive experience. VIP guests at the 50th anniversary celebration also enjoyed a hands-free Spectacles experience for an exclusive exploration of the museum’s story.

Experience One: “Past”

Available on Snapchat and Spectacles, “Past” highlights Qatar’s first cultural hub, established in 1906 with the original White Palace. Guided by a glowing astrolabe, visitors witness its transformation in 1975 into the old Qatar Museums, marking key milestones in the nation’s cultural journey.

Experience Two: “Present”

Exclusively on Snapchat, “Present” celebrates the museum’s evolution into a modern landmark. The exterior is transformed into a living desert rose, with petals unfolding in real time to reflect Qatar’s beauty, resilience, and connection to its environment.

Later this year, Mathaf: Arab Museum of Modern Art will debut a new AR experience for its 15th anniversary, offering visitors an innovative way to engage with modern and contemporary artworks.

Hussein Freijeh, Vice President of Snap Inc. in MENA, said, “Snapchat has a highly engaged community in Qatar and across the region, and we are proud to collaborate with the National Museum of Qatar on an initiative that connects heritage with innovation. Through the power of AR, culture travels, allowing stories to transcend time and space, and bringing history closer to people in new and meaningful ways.”

Sheikh Abdulaziz Al Thani, Director of the National Museum of Qatar, said, “As we celebrate 50 years of the National Museum of Qatar, ARchive of Timeless Culture lets us honor our rich heritage while embracing innovation for the future. Through this collaboration with Snap, we invite visitors to experience Qatar’s stories in an entirely new way—connecting generations, preserving our cultural milestones, and inspiring curiosity about what comes next.”

The ARchive of Timeless Culture initiative continues Snap’s commitment to using AR as a creative medium for cultural exchange and education. Together, Snap and NMOQ continue to explore how technology can preserve heritage and reimagine it for generations to come.

Tags:Hussein FreijehQatarQatar MuseumsSheikh Abdulaziz Al ThaniSnap Inc

Snapchatprevious articleeyewa’s campaign drove 40 per cent reach across Saudi, doubled store footfallnext articlePemo turns Saudi’s ‘Technologia’ meme into viral digital campaignthe authorHiba FaisalHiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.All posts byHiba FaisalCentrum turns invisible health data into tangible experiences with ‘Vitamin See’Nov 17, 2025Bullion Trading Center picks McCann Content Studios as social and influencer agencyNov 17, 2025TBWARAAD appoints Hadi Abou Khzam as MD for its flagship automotive hubNov 17, 2025Peak shopping season: What do consumers want? Biggest challenge for MENA brands?Nov 17, 2025BigTrunk Communications wins creative mandate for Snappy CareNov 17, 2025Al Hilal at Club World Cup 2025: Kijamii bridges gaps across geography, time zonesNov 17, 2025Danube Properties partners with JioStar’s Bigg Boss Season 19 to strengthen market reachNov 17, 2025Dubai Sports Council launches the Dubai Sports Sector Strategic Plan 2033Nov 17, 2025Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaignNov 17, 2025