McCann Content Studios, part of FP7 McCann MENAT, has been appointed as the official social and influencer partner for Bullion Trading Center (BTC), one of the region’s most trusted names in precious metals.

The studio will lead BTC’s digital presence across platforms, overseeing social strategy, day-to-day content creation, creator collaborations and influencer-led storytelling.

Caroline Kelada, Regional Marketing & Communications Manager, BTC, said, “We have partnered with McCann Content Studios because we saw a clear alignment in values, vision and capability. As a trusted brand in the precious metals space, we wanted a partner who understands how to balance compliance with creativity, and who could help us connect authentically with new audiences while staying true to who we are. This partnership marks an important step in BTC’s digital evolution.”

The appointment marks a new chapter in BTC’s digital evolution, as the brand looks to engage a new generation of investors through content that is culturally attuned, visually modern and built for today’s digital-first audience.

With a scope covering social media management, influencer programming, and digital strategy, McCann Content Studios will craft a credible, consistent presence across platforms, one that aligns with financial regulations while building long-term brand equity through storytelling and creator-led engagement.

The account win adds Bullion Trading Center to McCann Content Studios’ growing roster of brands in the region, which includes long-standing partnerships with OnStar, Heinz, Masafi, Bolt, Unilever, Kinder, Shark Ninja and many more. The win has been positioned as a testament to the studio’s proven ability to build enduring, culturally relevant content ecosystems for modern brands.

Tarek Ali Ahmad, Managing Director, FP7 McCann UAE, said, “We are committed to building client relationships that go beyond the day-to-day commitments, rooted in trust, shared ambition, and long-term impact. We’re incredibly proud to see our content powerhouse, McCann Content Studios, partnering with BTC on this exciting social journey. It’s a privilege to work with visionary brands like BTC who challenge us to think bigger, move faster, and deliver with purpose.”

With operations scaling year on year, McCann Content Studios MENAT continues to expand its capabilities and client base across the GCC, reinforcing its position as the content partner of choice for brands seeking to grow, connect, and lead in a dynamic digital landscape.

Ibrahim Hasan, Regional Head, McCann Content Studios, said, “We’re grateful for the trust Bullion Trading Center has placed in us. Social and content today go far beyond just posting — it’s about building brand relevance in culture, in real time, and with intention. BTC’s ambition to modernise their presence and connect with a younger generation of investors perfectly aligns with our vision at McCann Content Studios.”

Positioned at the intersection of creativity, culture and commerce, the agency is designed to meet the demands of today’s fast-moving content environment — delivering real-time storytelling, smart influencer partnerships and performance-led content tailored to platform behaviors. Agile, adaptable, and built for now, the studio aims to help brands stay relevant while navigating complexity with speed and precision.